Ok if WWE want to increase their ratings then they need to do the following:
1.Stop pushing these muscle heads who are too green to even wipe my ass (Mason Ryan, Ezekial Jackson).
2.Cena has to stop being superman he needs to stop being all smiley even Hogan and Rock were serious from time to time.
3.Randy Orton has to stop getting hissy fits and stop burying he's opponents.
4.Those who can talk need more freedom in their speech because at the moment the promo guys are Punk, Cena, Orton, Kane, Show, Miz, Jericho, Sheamus, Henry, Christian and Ziggler. The rest some of the others need to be able to develop because if they can develop they will be able to get over so the likes of Riley, Ryder, Kingston, Swagger and Del Rio need to develop their skills.
5. Stop using the older guys in the main events or in a main story Kevin Nash, Undertaker and Triple H will not save the WWE Kevin Nash in particular will be a ratings killer.
6. Remove Micheal Cole from the Announcers Booth and put him in a feud with someone he can be the guy who someone gets to destroy every year like McMahon was.
7. Don't let Jerry Lawler wrestle anymore I like Jerry but he's taking up a spot that should be used for the likes of Kofi or Cody.
8. Bring back JR he may have lost a step or 2 but he's still the best commentator WWE have got if they won't bring him back then try to bring the coach back as he was pretty good in my view.