WWE Television Ratings

[Troy]

Good to see that Smackdown remained around the 2.2 mark, it is a good show that should be challenging RAW's ratings in a years time. RAW did well to bump up to a 3.2 but they need to continue to grow that rating heading towards WM.

 

[PHX]

Some rating breakdowns.

- Due to the MLK holiday, we're just now getting the numbers for the January 16th WWE RAW Supershow. That show did a 3.02 cable rating with 4.29 million viewers.

Here's the segment by segment breakdown:

The opener with the return of Mick Foley with Dolph Ziggler and CM Punk did a 3.23 quarter rating. Primo and Epico vs. Kofi Kingston and Evan Bourne lost 522,000 viewers. Jack Swagger winning the United States Title from Zack Ryder gained 207,000 viewers. The Bella Twins vs. Kelly Kelly and Alicia Fox with Perez Hilton as announcer lost 169,000 viewers and the Over The Top Challenge with Sheamus, Wade Barrett, The Miz and R-Truth gained 526,000 viewers in the 10pm timeslot - a good number for that time.

The angle with John Cena and Jack Swagger plus Brodus Clay dancing and wrestling JTG lost 365,000 viewers. The angle with Daniel Bryan and Big Show lost 372,000 more viewers. The main event with Punk, Bryan and Chris Jericho vs. Mark Henry, David Otunga and Ziggler plus the segment with Punk, Foley and John Laurinaitis gained 817,000 viewers - a strong growth and the high point for the show with a 3.32 overrun.

- As noted before, the January 23rd WWE RAW Supershow did a 3.17 cable rating with 4.61 million viewers. This was the first RAW in a while with no nationally televised sports and the Male skew showed it at 68.1%. Ratings with Male Teens, Males 18-49 and Female Teens were also up.

The opening angle with John Cena, CM Punk and John Laurinaitis did a strong 3.49 quarter rating but Punk and Cena vs. Jack Swagger and Dolph Ziggler lost 528,000 viewers - a bad loss for a segment with top stars like Cena and Punk. The Chris Jericho Highlight Reel segment also lost viewers - 287,000.

Kane vs. Zack Ryder in the Falls Count Anywhere Match gained 601,000 viewers. Jinder Mahal vs. Sheamus lost 490,000 viewers while Heath Slater vs. Brodus Clay gained 35,000 viewers and The Miz vs. R-Truth lost 19,000 viewers. The ending segment with John Laurinaitis and CM Punk gained 761,000 viewers for a 3.54 overrun rating. This is normal growth for the overrun but better than usual for a segment with CM Punk.

With the overrun, Male Teens went from a 2.7 to a 3.0 rating, Males 18-49 went from a 2.8 to 3.4, Female Teens went from a 1.1 to 1.2 and Women 18-49 stayed at a 1.2.

 

[Heisenberg]

I'm not understanding these ratings losses, why would people tune out for CM Punk/John Cena and Jericho? Kane gained a lot of viewers, would be good if WWE gave him a run at the title sometime later this year with the mask.

 

[Darth Shizzel]

Something seems off about them I find it hard to believe that Cena and Punk would lose viewers in a match, Kane gaining viewers is good though shows he isn't the ratings killer some think he is.

 

[The Cork]

lol Jericho.

Killing them ratings week by week.

 

[Darth Shizzel]

Have to agree this trolling bullshit needs to end hopefully it does at the Royal Rumble.

 

[The Cork]

Actually I didn't think his seg on Raw was bad at all, it got me interested in what he meant by "end of the world".

But still, funny to see the Jeritroll stuff from previously backfire on them.

 

[Chadillac]

Something seems off about them I find it hard to believe that Cena and Punk would lose viewers in a match, Kane gaining viewers is good though shows he isn't the ratings killer some think he is.

Cena is losing veiwers B/C the 18-29 demo can not stand him. And Punk is losing veiwers B/C the IWC doesnt make up more than 15 to 20% of the total veiwers. And when WM season is in full swing, after the RR, and the part time veiwers start coming back, and buying tickets the events, It's going to get less "Pro Punk". And more booing for Cena. Then when The Rock fans come back for the advertised Rock related events, Cena is going to get booed even more, and Punk is going to look less lmportant.

Right now, I see the max out rating for the WWE being a 3.6, and the floor rating being a 3.2. Withe the average being around a 3.4.

That is pathetic, even by recent standards of '05-'09. Orton led the WWE to the most financialy successfull year in 8 years. (2009). From (2001)

 

[Heisenberg]

What do you expect when WWE treats their WHOLE audience as if they are between the age of 5 and 13.

 

[Chadillac]

What do you expect when WWE treats their WHOLE audience as if they are between the age of 5 and 13.

My dude, I just diagnosed the problem, I didn't create it. And The WWE is going to have to go all in on ONE direction. You can't gear a TV drama series towards 2 seperate audiences.

1)5-13 (Cena)

2)18-29 (Rock)

3)Casuals (Rock)

4)IWC (Punk)

Moving to "TV MA" will gear your product completely to group 2. Group 3 will stop leaving, and group 4 will buy more.

You then move into a much more important catagory which is expansion.

5) New veiwers.

Group 2 through 5 are compatible, but having the face of your company completlely represent group 1 (5-13), is turning off every other group listed.

If the past 2 years have not shown you what I am saying is right on the money, then something is wrong with your brain.

Get out of the Bubble and take this into a larger context. You must understand that the WWE needs to produce a product that doesnt embarrass people to watch

 

[Kiffy Lube]

No idea why they couldn't take Cena's character and tweaking it to make it work for those other demographics if they went to PG-13 or higher. It's not like kids are going to stop watching since the average age of starting Parents is pretty much mid-teens in the United States. They don't watch their kids and are too busy getting knocked up with their next one to care.

 

[Chadillac]

No idea why they couldn't take Cena's character and tweaking it to make it work for those other demographics if they went to PG-13 or higher. It's not like kids are going to stop watching since the average age of starting Parents is pretty much mid-teens in the United States. They don't watch their kids and are too busy getting knocked up with their next one to care.

Tweeking Cena's chatacter would be like plugging one leak in the boat when there is 5 leaks still spewing.

The boat needs an entire new bottom.

WWE will have to transition from PG, to TV 14 this year. While 2013 needs to ease in to TV MA. They have lost veiwers B/C they are not growing with the audience they cultivated in 2005. Those 7, 8 and 9, year olds who came in with the rise of Cena, are now 14, 15, and 16.

WCW lost the 14, 15, and 16 year old veiwers to WWE trough out 98, 99, and 00.

WWE is just losing them to no body. Which is dangerous B/C there is no clear path to get them back W/O going TV MA

 

[Altervers]

Tweeking Cena's chatacter would be like plugging one leak in the boat when there is 5 leaks still spewing.

The boat needs an entire new bottom.

WWE will have to transition from PG, to TV 14 this year. While 2013 needs to ease in to TV MA. They have lost veiwers B/C they are not growing with the audience they cultivated in 2005. Those 7, 8 and 9, year olds who came in with the rise of Cena, are now 14, 15, and 16.

WCW lost the 14, 15, and 16 year old veiwers to WWE trough out 98, 99, and 00.

WWE is just losing them to no body. Which is dangerous B/C there is no clear path to get them back W/O going TV MA

Can't ever imagine WWE putting out a pruduct actually labled TV MA, they did stuff before that should be considered MA on TV 14 but really they a TV rating doesn't have much to do with the crappy content they put out in creative. WWE Smackdown was rated PG during the early 2000's, just heavy language was beeped and blood was shown less frequently. All i mean to say is TV 14 in itself doesn't mean a good product.

 

[Troy]

Changing the rating from PG will do nothing to change the ratings WWE are getting. No blood, no swearing and no chairshots to the head isn't the issue with WWE these days and only a very very small minority would tune back in. The writing simply needs to be stronger, they need to target kids but at the same time make the show watchable to the adults that will be watching with kids. When Punk had his first big run against Cena, when Punk was about to leave, ratings were up because the product appealed to both kids and adults. Now the show is bland for a lot of it and it isn't must watch anymore.

Anyway even if a lot of people wanted the PG rating to change it won't, WWE makes a lot more money by being PG since they can bring in a lot more sponsors.

 

[Heisenberg]

Final 1/27 Smackdown Rating: Number Drops From Previous Week
This past Friday's edition of WWE Smackdown scored a final cable rating of 2.11, according to Nielsen Media Research.

The 2.11 number is down from the previous week's 2.14 final rating.

WWE Smackdown this past week averaged 3.141 million viewers.

Going down week by week, when Big Show was in the main event, ratings were up. lol.