What has Kofi done in his entire run for people to think he is somebody worth pushing? The Orton feud was a perfect example of why he didn't get the giant push people were expecting during it. He couldn't further the feud with his verbal skills, the one thing that is most needed for a mainevent performer and the entire feud was hotshotted as a result, they kept it strictly brawls and Orton talking shit.
Kofi isn't a maineventer. The more people realize that the better imo. He is fine where he is, and should work on his promos by doing every DVD that is done and try shine on the net.
Jericho was shit before he started working harder and doing his absolute best with what he was given in WCW and did even more work in WWE.
Being able to fly around in a ring and having good matches only goes so far these days.