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You can put anyone in the spotlight, say they are the next big thing, put millions of dollars behind them, it won't make them a star.
Example:
That guy who played John Carter, had 3 major blockbusters, was put on every imaginable medium possible and he didn't get over. I can't even remember his name.
You pick some guy from Austrailia, put him in a suit of armor and give him a hammer and he becomes Thor and a big deal.
What's the diffrence? Nothing, same type of hype. Same amount of publicity budgeted for them, but one guy was a star and the other wasn't.
Much like Cena, some random kid in blue boots and trunks and a buzzcut got over, while some guy named Sean O'Haire was supposed to be this big star in the making.
They don't mass produce stars in any medium. There isn't a formula for making stars. You either get over or you don't.
Not creative, or Vince McMahons fault they put their faith in guys who can't connect with a mainstream audience.
As much as I've liked most of Taylor Kitsch's movies, you are spot on there. He had plenty of hype for all his movies and a great movie star look yet all his movies have bombed. Some people just aren't stars and thats a fact.
That applies even more for pro wrestling, alot of theseguys dont even look like stars in the wrestling world, where everything can be tailor made to make them look like a big deal. Put them on a talk show or media appearance out in the real world and they look like even less of a star. The Lesnars, Cenas, Rocks, Batista's of the world however always look like stars.
And Saiyans has a great point about Punk. Put him against someone who can draw and make him big money and Punks busts his ass. Drop him down the card for a bit and he stops caring. If the guy actually cared about the other wrestlers as much as he says he did he'd be busting his ass in the midcard to make theseguys look like stars. Instead he halfasses it and pouts because he's not Main Eventing, he talks noble but its all about the $$$.