I think they overjumped their boundaries. 667k isn't too bad considering they basically did a preview of the company for free for a very short period of time. What they need to do now is move more towards a ppv/the recording style of tv (cant remember the name) and let people choose what they want to watch, when they want to.
No one wants to turn on their online subscription and be told what they are going to watch, the entire concept should be based on control. Give me option on stars, matches, reigns, and feuds and I would gladly do it. Let's be honest, 10$ a month is dirt fucking cheap, and the main issue is that WWE needs to put this fucking thing to the adults instead of the 11 year old kids who beg their parents for it. If the kid is watching it after school and before bed, you have 2-3 hours max, with them not being interested in anything passed what they liked.
Now change that to unlimited ownership? Guys as old as Senhor are gonna be juiced to watch 1987 matches (when he was in high school) and possibly even watching it with their kids. You sell that, you can resell andre the giant and hoke ogan dolls, Ultimate warrior dolls could have been cashed in on like no ones business instead of expecting people to watch a fucking DVD for 60$ on his deal. If you want to really go for this market, WWE needs to go 100%. Heyman and WCW shit has to be accessable, and there need to be more biographies. I am not interested personally atm for only those reasons, as I piss 10$ (and how many of us dont? TGMI probably pisses 10 fucking dollars ffs) daily and would have 0 issue on the matches if they really gave 100% towards the fan. No, I don't even need DZ to be pushed or Zack Ryder (as an individual fan) what i need is the power between shows to be able to relive the experiences I really enjoyed, while having it somehow be connected to the modern era.
For Example, you watch an HBK heart pants 1994 biography on the matches, but halfway through there is a short commercial (and it better be the only one) letting me know there is a great interview with him on who he see's as replacing him in the future. That connects the users past to the present, while allowing WWE users to really look into the future without having to shove it down my throat. If I want to see HBK, sure, i'd love to see 25 minutes with a commercial in the middle on his training of Daniel Bryan and including their feud throughout the last 4 minutes. It would be a great way to connect the past to the present, and really give me a reason for a parent whose kid is a huge cena fan see why their dad loved Yokozuna, even if it only mildly relates.
I know it's a stretch, but to me the extra entertainment would make a lot of sense. Explain how Jerry the King was a great champion before he took power, where Paul Heyman got his start, why WWE beat WCW in the long stretch, and how guys like Austin were not always Stone Cold.
I'm intrigued by what Aids said. Part of the beauty of the internet is that we choose our entertainment.
I'd say 100% of the reason I don't even watch regular TV is because people choose all the shows for me
I f***ing hate it when I get used to a show only for the network to 'switch things up'. It p*sses me off