Is WWE not in a period of transition? Everything WWE is doing right now is preparing for the future.
All the older talent is working to put over the younger talent.
The Universe is just getting used to the new blood. Once these guys become bigger brands (or if) the buys may grow
I clicked "Optimistic" on this, but I also think it's right.
The current product:
-- HHH and Stephanie coming into their own (McMahon-Helmsley Regime 2.0, eef yoo weel) is a huge transition because HHH and Vince, who are the "evil boss" characters are completely different. When Vince walked into the ring, you knew there had to be a screwy finish for him to win. When HHH steps into the ring, there's enough credibility there that, despite his age, he could kick the other guy's ass. It's a good thing because it is a push into the future, but I think it's creating some friction backstage, which is why we see a higher quality of writing around HHH's storylines and the one where he's intimately involved (the storylines surrounding the Shield, for example).
-- You've got a whole new generation of "Superstars" (and I'm really cracking up at the hate some of these guys are getting just because they're getting air time over some of the personal favorites around here). In addition to the next generation of main event stars (Bryan, Reigns, Rollins, Ambrose, Wyatt), you've got a tremendous group of midcard/upper-midcard guys who are coming in and really showing their stuff on the main roster (Usos, Rowan, Harper, Dallas, Rusev, Big E, Cesaro, Rose), as well as some guys who could be real breakout stars from NXT (Zayn, Kalisto, Ascension, Neville). What this also means, however, is that "your favorite stars" are getting less and less time. It's the nature of the beast and some of us have to realize that "our favorites" are the Rowdy Roddy Pipers and Jake Roberts of this era, guys who could have/should have/would have been great, but they just weren't (for whatever reason).
These two pieces define "transition". When these wrestlers get over big, the generation that's following them as they come up are the "wired" generation. Their fans will watch on the 'Net, which means the WWEN (and illegal sites.....but most people, believe it or not, actually prefer to obey the law.......it's a psychological fact; you can look it up).
As to the subscription drop-off, I highly doubt there will be a big one. If I'm recalling correctly, my WWEN subscription was automatic billing for the first six months and automatic renewal every month thereafter until I ordered it stopped. The whole reason that most companies that do online billing of any sort use automatic renewal is that most people, even if they stop partaking of a service, don't think to stop the automatic renewals, so an initial commitment to such a company means that 75 - 90% will never stop using the service.
The basic thing to realize is that WWEN was a truly revolutionary idea in the media industry. They oversold it to investors (they're not the first company to have done that), but that doesn't mean it isn't built for long-term success. Everyone laughs about 667,000 subscribers, but that's a pretty good initial number (it's the prediction of 2 million that hurts them with investors). Once it goes international, the subscription rates will go up. They'll probably have 1 million subscribers (or at least 900k) by January 1, which will be a huge success by any actual business metric.
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