I don’t necessarily think anthem thought impact wrestling was a good rebrand. They just didn’t like the TNA name for whatever reason. I mean even anthem immediately tried to re-brand to GFW I want to say four or five months later, because even they thought impact wrestling sounded goofy.
Scott D’Amore also wasn’t there at the time that it was dropped. Another thing I just realized today was Scott was actually just promoted to the overall president of the company in March. So it sounds to me if he was planning on making this announcement originally in June that was probably the very first thing he immediately tried to do was get anthem to let him change the name back he’s clearly been wanting to for a while.