Seriously. If WCW realized being number two was ok as long as their business was still as good as it was when they were number 1 (1998 outdid 1997 by a large margin and 1999 was trending higher than even 1998 by March of 1999), and they didn’t panic to try to get back to number 1, tneu have stayed a healthy and profitable number 2. Still drawing 4 tv ratings, 200-400K monthly PPV buys and selling out 10-20K seat venues for years and years.
Again, in February they pulled two 5s for Nitro while Raw did a 6. When Nitro was winning they’d do a 4.5 to Raw’s 4. Why care that you’re “losing” when the losing number you’re doing now is higher than when you were winning. Who cares if raw does a 6 when you’re doing a 5 in February!