Gwen Stefani to design children's collection for Target <!-- / icon and title --><!-- message -->
'It's a dream come true': Gwen Stefani to design children's collection for Target
Last updated at 7:56 PM on 18th July 2011
Cut-price cool: Gwen Stefani has designed a children's line for Target
Gwen Stefani has proved critics of celebrity-designed fashion labels wrong with the success of her high-end label L.A.M.B and Harajuku Lovers diffusion line.
Now the star, 41, is set to do the same with children's clothing thanks to an upcoming collaboration with Target.
Harajuku Mini will go on sale across the U.S. on November 13, with a second collection due to hit stores in January.
And unlike Ms Stefani's other collections, prices will be easy on the pocket, ranging from just $3.99 to $29.99.
In a release announcing the collaboration, the singer said: 'Harajuku Mini is a dream come true.
'I’ve always wanted to do a cool children’s fashion line inspired by the super-cute and playful kid’s clothing you find in Japan.'
Though images of the collection are not yet available, she hinted that the designs would echo the adventurous looks sported by her two young sons, Kingston, five and Zuma, almost three.
'The whole idea is about being creative, expressing your own individuality and having fun getting dressed,' she explained.
'Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.'
Ms Stefani, who has been married to husband Gavin Rossdale for nearly a decade, launched L.A.M.B. (Love Angel Music Baby) in 2004. It is a favourite with fellow A-listers including Nicole Kidman and Teri Hatcher.
Small wonders: The Harajuku Mini line will hit stores across the U.S. in November
The Harajuku Lovers line, which followed in 2005, was named after the style-conscious area around Harajuku Station in Tokyo, Japan.
Trish Adams, senior vice president of apparel and accessories at Target added: 'Gwen is a creative force and her ability to create fun, wearable fashion made her an ideal partner for Target.'
Target, like Gap, has collaborated with a number of high-end designers on childrenswear ranges.
Inspiration? The star hinted that the designs would echo the adventurous looks sported by her two young sons, Kingston, five and Zuma, almost three
Past design partnerships have included Calypso St Barth, Zac Posen and Rodarte, all of which included pieces for babies and children, as well as Missoni, which is launching a cut-price line for the chain in September.
A spokesman for Target told WWD: 'Our strategy of differentiation isn’t exclusive to our more mature guests. We like to put the icing on the cake for all our guests. That is the fun, the flavoring of the assortment.'
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