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Zack Ryder is trying once again to get over using Youtube. He had an incredible run starting in 2011 thanks to the popularity of his show Long Island Iced Z! He went from not appearing on RAW and Smackdown to being a regular, winning the US title and maineventing a couple of RAWs. He was hugely over and a massive merchandise seller throughout that time. Then WWE had that Eve/Ryder/Cena weird love triangle storyline that just ended up burying him. He did have a good run though but has completely faded away in the past six months. He was one of the first to take full advantage of social media and still has a strong following there but can he actually translate that into another strong run on television.
Can he actually make it again or was it just a one off deal? Do you think that he needs to alter his gimmick at all if he is to succeed on the main roster for a long period of time? Do you think he has enough talent to warrant another strong midcard run?