Well I think you and I are just on different pages when it comes to entertainment value.
I place Daniel Bryan safely ahead Rollins in the ring or on the mic. He never feels like he's playing a role to me, it's all very organic and believable. Their face runs aren't even comparable. And I'll take Bryan as a heel in ROH or as the Planet's Champion over any incarnation of Seth.
Drew McIntyre, I wouldn't say he's as good in the ring as Rollins, but once more, he doesn't come across as forced as Rollins.
I guess that is my biggest negative for Rollins. You find him versatile and well rounded, and I really don't. I am a big fan of him and think he catches way more shit than is justified, but I can't deny that on the mic, I've often felt he falls short of what you expect from top stars. Even now with possibly the best gimmick of his career, his promos are hit and miss. Probably the best thing about his promos in the past several months are the facials and reactions he's provided when trying to destroy people's eyes.
I guess I could say the same for his feud with Brock. The best thing he did outside of his wrestling was bumping his ass off in the brawls he had with Brock. I know all that sounds fairly negative but it really isn't meant to. I just find him average, maybe even slightly below average with a mic in his hand.