They treated him great as far as i'm concerned. He was a filler who went from 0 time on tv and one off jobber matches to get people to Woo Woo Woo, to looking strong and having his WM moment. No one in their right mind assumed he wasn't dropping it the next night, but I do hope to see him back on TV more. He has cut consistently decent/good promos and has the in ring presence and skill to do work with/for others moving up the card.
I have marked for the guy for forever, and honestly him winning the IC belt was the only match I really watched for WM. The rest were skimmed.