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You missed the point of the BRAND extension I see.
There was no point in it, they never had enough star power to do it, even before they did it during the Attitude era, that split was the end of that era.
When they split it, they had two brands... of WWE, just diluted. Hence why it sucked, we didn’t get full WWF anymore.
Two brands are WCW and WWF, not the brand split where we got Half WWE Red and Half WWE Blue
It was the same shit split in half with two different colors