Seems bizarre that they'd do this now, with ratings (and interest in wrestling) at such a low point.
Pretty sure this will be a massive flop, especially how they've said they are venturing into non-wrestling programming too. Everytime the McMahons have tried branching out into other fields its been a disaster, ie; WWE Films, XFL, World Bodybuilding Federation, etc.
I'm worried for the WWE's future tbh, they could take a MASSIVE hit here financially.