Ima stop you right there. They did NOT in anyway shove it down people's throats. The media perhaps made a big deal of it, but they did not advertise in any way, shape or form, that Sonny Kiss was gay (I mean it is obvious with him, but they didn't go out of their way to say it) nor did they announce Nyla Rose as Trans Female. They are doing it right in that they aren't making it a big deal. They are just like anyone else on the roster and if they are talented, then regardless of sexuality, gender, etc, then they are worth signing. Sonny Kiss in Lucha Underground, from what I saw of him, he's talented. So he is worth signing in that regard. Then Nyla, I have not seen her stuff, so I will judge her talent when I see her in a match.
So, at least not right now, they aren't "shoving it down people's throats." If they mention it in passing occasionally but highlight other aspects about them, then it is not shoving it down your throats. If they mention it every waking second, using the word "historic" every other second (Hi WWE) and that you should only lile them for being LGBTQ, then yes, it wouls be shoving it down your throats. But if by merely signing more than one person who is LGBTQ is "shoving it down your throat" then you may be the one who is oversensitive.