As for the Bucks not drawing in casuals, hi.
I started watching wrestling in 2008 and quickly became a Smackdown-only guy, watching Hardy's fantastic 2009 feud with CM Punk. When Hardy left and signed with Impact, I thought it was weird and had to check out the now infamous January 4, 2010 Impact. Hardy drew me in. As a casual I didn't think much about it, enjoyed the PPV-quality main event and gave it a shot next week thinking it would be fun to check this second wrestling company out... and the first match that next episode was MCMG vs the Young Bucks.
As someone whose wrestling knowledge was VERY limited, that match blew me away. The atheticism. The action. Yeah it was "just a spotfest" but I didn't know better and that's largely what made TNA my preferred promotion for the next several years. (If you want a spotfest watch WWE.
ipebomb
Recently in NJPW in the heavyweight division they've improved dramatically. Not just doing the same signature spots, but adding more varied offense and, yes, adding more psychology to their work.
As for the OP, yeah for the first month. I'm just struggling to picture them stepping up in a really bloated wrestling market.