"MMA Live" debuts May 6 on ESPN2, future placement could depend on May ratings
by Dann Stupp on Mar 25, 2010 at 9:30 pm ET
Jon Anik and Co. are moving from an Internet-only show to ESPN's cable lineup.
As a trial run in the month of May, the sports giant's weekly MMA show, "MMA Live," will expand from ESPN.com to an additional spot on ESPN2.
Sources close to the popular MMA news program shared with MMAjunkie.com (
www.mmajunkie.com) an aggressive month-long schedule that includes a May 6 cable-TV debut, a weekly spot on ESPN's No. 2 channel, and a couple major fight-week specials.
Beginning May 6, the weekly news show – hosted by Anik, UFC fighter Kenny Florian and Newark Star Ledger combat-sports reporter Franklin McNeil – airs in a normal 1 a.m. ET (10 p.m. ET) timeslot early on Thursday mornings.
In addition to those normal weekly shows – which contain event recaps and previews, a news round-up, fighter interviews and analysis – "MMA Live" hosts a UFC 113 preview special (May 8, 9 p.m. ET) and a post-UFC 114 show (May 30, 1 a.m. ET).
An official announcement of the show's move to cable is expected in the next few days. And though sources tell MMAjunkie.com that ESPN executives have not committed to "MMA Live" on ESPN2 past May, strong ratings could earn the show a permanent spot on the cable station.
"MMA Live," a finalist for "Best Media Coverage" in the 2009 World MMA Awards, debuted on ESPN.com and ESPN Mobile TV in May 2008. ESPN staffers Kieren Portley and Anthony Mormile, longtime MMA fans from the early UFC and PRIDE days, conceived the idea and quickly garnered additional support from the ESPN brass, especially when MMA stars such as Florian, Frank Mir and Stephan Bonnar pledged their involvement.
As with most of the sport's Web properties, "MMA Live" proved a hit with MMA fans. Executives especially took note in early 2009 when the show delivered more than 750,000 views during its three-pronged coverage of UFC 94 and the supremely anticipated rematch between B.J. Penn and Georges St-Pierre. Completion rates, the study of fans that stay tuned for the duration of the show, checked in at more than 65 percent.
That, of course, led MMA fans to wonder when the show would finally make the move to ESPN's regular lineup of cable stations, which includes ESPN, ESPN2, ESPN Classic and others. Company executives, though, continually squelched rumors of a move.
Now, though, the show heads to ESPN2, which is available in approximately 99 million homes.
While focused on MMA's biggest promotion, the UFC (which grants the show the rights to video highlights), "MMA Live" also covers other major organizations such as Strikeforce, the WEC, DREAM, Bellator and World Victory Road.