us champ could be john cena or rusev
I've considered the idea of putting the U.S championship on John Cena in particular.
I enjoy the idea, simply to enhance the title's prestige, provided the company does its part to uphold their end of the bargain.
WWE seeks to protect John Cena at the expense of nearly everything else. The championships are permanent investments, while Cena is temporary/seasonal.
It's sad that the talent are held in such high regard as to disregard traditional centerpieces.
WWE is lazy, however, and thinking outside the box is much too difficult a task for a global company.
Cena will never be the US champ again. He's been in the ME scene for 10 years, WWE's not gonna just throw him back to midcard. lol
While Rusev can win the US title and then change it to either European or Russian title, since hating on America is his gimmick.
John Cena will be working more and more midcard events as his career progresses (at least that's the way it should be).
He worked a mid card match at WM 30 and I fully expect more of this as his WM career winds down.
There's no shame in working mid card. Don't allow perception to blur relevance.
No matter what Vince says, this business is still performance based (match quality, revenue), not conceptual or perceptual.
I'd actually enjoy a custom made U.S title if it excited fans enough to raise revenue.