If the advertising on Spike didn't do anything to draw in more ratings for either Impact or Bellator, I don't see how this could have anything to do with promotion, and if it is, maybe the Aug1 warnings shouldn't have had Tito in the dark as it may have generated some discussion on the net to get a ratings increase, maybe even ran the story for more than a week, like WWE just did with RVD.
I don't mind MMA guys being in TNA, their first champion was Shamrock, but my problem lies with them coming in for a payday, and doing nothing.