Honestly, I would put Sheamus in a possition where he is about to become the longest reigning champion, he wins the match, and leading into the Raw, or Smackdown would give him the record, except Ziggler cashes in that night and ruins his chance of taking the record. The rematch would have alot more build than the standard "You used the cheap cash in to catch me off guard" story that has been used for every win(except RVD). Possibly even have Ziggler beat him in under 18 seconds(from bell to bell) so that Ziggler has even more heat to build off of.