Mostly, yes, Stop. The biggest heel in WWE is the WWE itself. We know the difference between a "push" and actually "fighting for the top spot", that's why the most over guys are the Bryans, Cesaros, Zigglers of the world.
Why Daniel Bryan is over = People want someone who isn't Mr. Muscle that they can cheer for to piss the WWE off.
Out of curiosity, who would you want to win the Rumble other than Reigns.I have no problem with Roman Reigns but it's not a good idea to force him into the main event if the crowd doesn't want to see him yet It's going to hurt Reigns and it's not his fault. It is very similar to the way the Rock was first pushed. They are going to end up hurting Reigns just because they are trying to force the fans to like him.
Because at the moment he has none. Why should I cheer for Roman Reigns? Why should Icare for him?