* Still waiting on someone trying to spin the fact the HBK/Taker WM25 build started the night after No Way Out 2009. (Doubt that Taker or Hunter wrestle for that matter until Mania as well)
I don't need to spin anything. The build started in January, with Kozlov and someone else (don't care enough to look it up) feuding over getting to face the Undertaker. HBK entered in the 11th hour, beat Kozlov and got the shot. The buildup started then, and it was pretty good. But at least it was about something: the right to face the Undertaker to try and break the streak. But there are two more things at work here.
1. Someone in WWE (wisely? sure, let's say wisely) decided to let that match steal the show at WM25. They had a crazy 30 minute match which put over the value of breaking the Streak like nobody had before. The WM spot with Undertaker was huge before, but after this match it became something even greater. Enough to main-event the PPV the next year.
2. THERE WERE NO OTHER NATURAL FEUDS FOR HBK OR TAKER. They got thrown together because there were no long-term plans for either of them that had to be aborted. There were no young stars to leave in the cold. There was no reason not to throw the match together.
And for the record, I don't care that much about Barrett, and I don't really care about Sheamus at all. All I ask for is logic and continuity. They're pretty obviously and actively ignoring continuity and ignoring these obvious feuds to add another "big match" to WM. I'd like to see what they'd have to do in like 3 years when they run out of these big matches and they have to actually tell stories.