Both the Los Angeles Rams and Los Angeles Chargers have unveiled their new logos, word marks and a alternative logo for the Rams:
I like the slightly updated Chargers logo, getting rid of the navy blue color for good. The word mark is a lot better than the previous one they used for years, especially having the "A" lightning bolt.
The Rams on the other hand, both the primary logo and word mark is dog shit.
The Rams "LA" logo that was leaked earlier this month is what I've feared. They are stupid to go down that route by making it as their primary logo. The organization can't be that dumb to remove the iconic "Ram horns" helmets and put that LA logo on their helmets in their new SoFi Stadium with the Chargers. The Rams word mark looks basic as fuck as they chose a basic font and have the LOS, ANGELES and RAMS downwards. It's like they didn't care what it looks like, so they just slap it on there without putting any effort of what the font looks like or how it's designed.
I do like the Rams alternative Ram logo. With the pose, it almost reminds me of the Texans logo and for the overall design and colors, it looked like they only made a very slight change. But, that's the only think I like from the new graphic package for their new team.
Welp, it's time to create the new icons for both teams.