Woah woah, not quite. I'm not saying the ratings would hit 3.0 if Lilian said "The following contest is scheduled for one fall! TNA! Introducing first, from Buffalo, New York...". I'm saying if WWE really declared war with TNA, doing a few aggressive promos like the one Rhino did where he burned the old ECW title, that would introduce TNA to millions of people who have never heard those three letters together in a nonsexual context, and boom, ratings up. "Hit 3.0 overnight" is perhaps an exaggeration, but it would be a rapid climb and would in all likeliness never go below 2.0 again. The point of all this is that TNA SERIOUSLY needs to advertise, because most of the people who would watch it don't even know it exists.