In a "Mark Out" tournament, it really is just a guy sitting on the ramp and talking about ice cream bars. Hardly anything to mark out over. It was a good promo, and to be completely honest I was more shocked the writers hit gold for once.
Its not that it was just a promo, it was the way he delivered it. Anyone else could have came out on that stage and said the same words and it wouldn't have been the same. Its because it was real. And it was delivered with such passion, and fire that it was different then a normal promo.
Also, this promo didn't include the Ice Cream bar statement.