There are not that many die hard fans who want to see DB win the belt. Most of the fans today are casual fans who will keep watching WWE regardless of who's champion. Tickets will still sellout, hell, tickets for Summerslam 2014 have already sold out. I'd say WWE is in good shape going towards the future in terms of business. They have sponsors around the world, and with Batista, they'll be able to get more sponsors.
NO! ur so wrong on that one! DB make more business then what Basitisa would ever make! HE OVER WITH FANS AND IF U DON't THEN DON'T WATCH THE SHOW ENOUGH!