Damn I'm shocked you guys didn't make an analogy by now to a certain heel not too long ago. Bryan going heel is a good move, but doesn't this remind you to the infamous CM Punk heel turn in 2009. Punk's heel turn started by cashing the briefcase on a lovable face, but Punk didn't get much of a reaction Bryan did at first. Now they had moments where they got themselves mostly intentionally disqualified in title defenses. Punk at the Bash kicking a ref and Bryan using Henry to get himself disqualified. I'm excited for this slow heel turn, but a few things need to change. Bryan needs a new entrance theme because that corny generic theme music will not help. Also like some of you have said, don't turn him into the next Christian. I'm really excited for this move and it has Punk 2009 written all over it.
Solid comparison as it works the same way I stated above. Punk was that heel that outsmarted everyone and rubbed it in your face, if they go heel with Bryan that's the way they need to go.