Emphasize the importance of winning and losing.
That way every single match has some significance, and, most importantly, you create an ability to design angles off the winning/losing dynamic. The most obvious being undefeated streaks, but obviously, you can get much more imaginative than that. In any event, acknowledging wins and losses makes the wrestling aspect of the show appear as if it matters.
Have more clean wrestling matches.
This allows ref bumps, interference, heels cheating, etc. to have way more meaning when it occurs. And I believe the usual viewer rather see matches unsoiled rather than have matches with a lot shenanigans.
Distinguish the roster and have them have distinct roles.
By having distinguished characters and distinct roles, the audience will be allowed to get a certain understanding of each wrestler - who they are, what they stand for, their morals, etc. Once you build up those attributions of a wrestler, switching them right away not only will screw up their characters' believably but also confuse your audience, something you never want to do. In other words, don't change wrestlers from heel to face every week. Do it less often so not only will the fans not be confused but also because it will be a bigger deal when it happens.
Set in stone rules and regulations to a match.
What rules will do inside and outside the ring is allow wrestlers to break them. The reason to do this is for your heels to get over because they are breaking the rules that they are able to break. Plus, it also makes what heels do outside the ring more important. I personally would set consistent and detailed consequences to those who fail to follow the rules. Fines, suspensions, and firings are common ones to utilize. Ultimately, by doing these things, it will make heels get more over as an antagonist and hopefully make your audience demise them, something you want them to do.
Have announcers stress the points where something good or bad is happening.
Announcers are the voice of a company; therefore, people listen to what they say, so have them say what you want to get over, and have announcers that are good at being genuine about it, not forced and overly scripted.
Have wrestlers be more straight-forward in their promos
Instead of having long-winded, incoherent promos, have wrestlers and others talk more about what they are doing in preparation - for instance, working the gym, how they are preparing for an upcoming matches - for instance, if they are wrestling against someone with a different as them or unique style, or someone bigger or smaller than them Things to that nature bring a more realistic environment into the product.
That way every single match has some significance, and, most importantly, you create an ability to design angles off the winning/losing dynamic. The most obvious being undefeated streaks, but obviously, you can get much more imaginative than that. In any event, acknowledging wins and losses makes the wrestling aspect of the show appear as if it matters.
Have more clean wrestling matches.
This allows ref bumps, interference, heels cheating, etc. to have way more meaning when it occurs. And I believe the usual viewer rather see matches unsoiled rather than have matches with a lot shenanigans.
Distinguish the roster and have them have distinct roles.
By having distinguished characters and distinct roles, the audience will be allowed to get a certain understanding of each wrestler - who they are, what they stand for, their morals, etc. Once you build up those attributions of a wrestler, switching them right away not only will screw up their characters' believably but also confuse your audience, something you never want to do. In other words, don't change wrestlers from heel to face every week. Do it less often so not only will the fans not be confused but also because it will be a bigger deal when it happens.
Set in stone rules and regulations to a match.
What rules will do inside and outside the ring is allow wrestlers to break them. The reason to do this is for your heels to get over because they are breaking the rules that they are able to break. Plus, it also makes what heels do outside the ring more important. I personally would set consistent and detailed consequences to those who fail to follow the rules. Fines, suspensions, and firings are common ones to utilize. Ultimately, by doing these things, it will make heels get more over as an antagonist and hopefully make your audience demise them, something you want them to do.
Have announcers stress the points where something good or bad is happening.
Announcers are the voice of a company; therefore, people listen to what they say, so have them say what you want to get over, and have announcers that are good at being genuine about it, not forced and overly scripted.
Have wrestlers be more straight-forward in their promos
Instead of having long-winded, incoherent promos, have wrestlers and others talk more about what they are doing in preparation - for instance, working the gym, how they are preparing for an upcoming matches - for instance, if they are wrestling against someone with a different as them or unique style, or someone bigger or smaller than them Things to that nature bring a more realistic environment into the product.