He's actually been with AJ and Langston for a while now and I think a lot of us assumed he wouldn't still be on training wheels by the time he won the title, but as it stands Dolph is a weak champion. He's literally still relying on his backup to beat Kofi Kingston.
That's WWE's doing there though. There's a lot of online reports/rumours that the guy is purposely being booked to look weak which is just plain pathetic (whether "true" or not, that's pretty much how things are going down). What the hell kind of purpose does that ACTUALLY serve (from a logical standpoint)? Worse still, they use 90% of his matches to benefit Big E Langston while Ziggler is simply wasted or inconsequential - with him losing even with interference and pretty much having a lot of the focus on Langston as he takes out and stands over another victim (with the same boring and bland generic monster heel mannerisms that i'm personally so utterly tired of).
To me that's part of the problem. 90% of the time it comes across as more of an opportunity for Langston than it does for Ziggler. Ziggler doesn't even come across as some kind of sly or crafty heel - he literally comes across as second best on all fronts while Langston is handed the spotlight and gets HIS moment. It never helped that WWE has treated so many of their midcarders inconsistently and with zero direction, (meaning one minute a guy like Ziggler almost appears to be relevant or on the right track, only for him to fall back into obscurity) which affects fans long term views of the guy since it's hard to get behind guys like him or Kofi when they spend years at a time being poorly used - and that's if they're lucky.
I don't care about the name but I agree he's also really awkward at promos and the "Show... Off" punchline is terrible. Most would agree Dolph has been in a really weird position for a while now and when WWE committed to him by giving him the briefcase, I'd really hoped they were going to give him more attention, let him cut more promos and figure out what sticks. They started off like this with the Cena feud but I guess he was forgotten during WM season and while Ryback and The Shield were being established.
Pretty much agree. Name aside, the showoff line and in fact (IMO) a lot of the material that's been given to the guy has been somewhat terrible or outright awkward in general, but then it's not just Ziggler who's landed with that.
He did have something going for him (to an extent) with the whole Cena feud IMO (not necessarily as a character, but as a slowly growing star with something to do and with work). I almost wanted to believe (along with the fact that WWE restrained themselves from a quick and cheap cash in at the time) that he might be on some kind of slow, steady but consistent road of development as a star (rather than WWE's attempts at seemingly trying to create instant stars or stars in a short amount of time THEN quickly abandoning that). It's what the guy really needed (as do a lot of stars IMO) and especially while carrying that briefcase. But leading up to Wrestlemania and his title win (and even since that moment) I really feel they've jumped the gun with it.
I just don't get why WWE just can't take a slower but more consistent approach with these guys. IMO, steady long term development in the midcard (an actual flourishing midcard that is) is better than impatiently throwing guys into the main event and either expecting them to catch on or measure up in the eyes of fans. Many of WWE's favourite top stars (including John Cena) steadily worked their way up (to the point where moving into the main event was logical) in order to become the (mostly) all around successes they are. And it's sad how WWE fails to catch on that their current methods generally just don't work (seeing the problem as being the wrestlers in questions - not their methods).
And besides, with WWE bringing back guys like The Rock and putting them into big matches, that more or less shouldn't require too much from the writers to put together given "popularity" of such stars, so you'd think they'd take the time to put (much needed) attention and effort into actually improving the midcard stuff.