Dude, the media can't just not cover it. It's a huge story. What you want them to ignore it and pretend that nobody shot up a theater.
No. What they should do is cover it locally and leave it as a footnote on major news stations. There have been several instances in recent years where killers themselves have told authorities that the only way to stop things like this from happening is to stop the massive media coverage. I'm not saying the media shouldn't cover it, I'm saying they shouldn't cover ONLY it and nothing else, which is what they did yesterday.
Perhaps if people who were predisposed to being psycopaths and had delusions of grandeur knew full well that they would not get any sort of media recognition for it, they would think twice before killing a bunch of innocent people. That's not the only reason they kill, but its damn well a part of it, and continuing to discuss the person involved in this thread (whether he sees it or not) is part and parcel of the problem as well.
All I'm asking is that we try and discuss the causes and solutions to this problem, not the person responsible. Really, who should give a flying fuck about that person in the first place? They're fucked up, they're a waste of space, they were abused, they were failing school, mommy didn't hold them enough, daddy didn't play catch with them...who fucking cares? What's done is done and rather than continuing to talk about one idiot, we should be talking about the bigger picture like intelligent individuals do.