There has not been a dominant champion in years, it's everyone with an 8 month or less title reign then they're out, or win it back for a couple months... it was in the 89's and early 90's the last era of Title reigns that actually lasted, that actually cemented a wrestler in your mind. Like Punk said himself that not even HHH, Rock, Austin, all the attitude era guys.... yeah they have 0, 10, 12 world title reigns, but would they have rather had a lot of reigns or a great definitive reign that would have set them apart from the others?
if I were them I'd let him run with this title reign, stretch it out a little longer, i mean if he beats Rock or something let him go to Mania a little passed, but if he loses to the Rock, it better lead to one hell of a Mania Rematch, cause the last thing I want to see is another Cena not so epic feud... so tired of that guy, he needs to go back to gangsta Cena... hahaha