Yes I think so, it just depends on who you are using and how present it. An example of where I think it worked well was Ryback's series of 1 vs 2 handicap matches against local jobbers. He dominated opponents, would lift both up on his shoulders at the same time, and it was hard not to start chanting 'Feed me more' along with him. It was entertaining and it didn't take long to be invested in him and believe him to be a threat to likes of John Cena
If on the other hand he did that with a little cowboy hat on, shouting something like 'Yip Yip Yip What it do', having a name like Skip Sheffield, and squashing a single opponent at a time. Then I think the majority wouldn't find that entertaining and thought of him as a big deal.