Oh, nobody's disputing that. That's a problem, but WWE needs advertisers to keep afloat. And besides, targeting kids NOW would be a good move, because this is a cycle that lends into maturing the product down the line. You think WWE wouldn't be doing the Attitude Era stuff if it wasn't for the kids? No, it helps. I was a kid when I started watching wrestling with a childhood friend of mine. WWF turned into Attitude Era, because there was enough interest for that era's superstars. Today, they have to build up new stars to get to that point. We're never getting the Stone Cold character back, but surely The Rock kind of gimmick which they're trying to build with Roman Reigns, with that badass soldier look.
WWE has the market, the problem is maintaining the marketshare/mindshare. You can't do that unless you have someone like Brock Lesnar, The Rock, Stone Cold Steve Austin, The Undertaker, Shawn Michaels, and more. Most retired already, so they have to rely on Triple H, Samoa Joe, AJ Styles, Hardy Boyz, Golddust, Usos, and so on. They have to at least replace Undertaker, The Rock, John Cena, and whatnot. John Cena is in WWE, but as a part-timer, and he's done everything in WWE already. There's not much left that WWE can do with Cena, but they use him for star power.
The problem right now, is the booking, the storylines. They're not compelling enough. For example, the House of Horrors match was WWE's opportunity to go full frontal Hardcore, but they again - fuck it up. Not just from a storyline perspective, but also from a booking standpoint, and keeping watchers interested in the match. They did better with the Roman Reigns thing at the end of Payback.
There needs to be a middle ground where WWE is willing to go far, but not too far. Vince McMahon is keeping a tight leash on these WWE stars, and it's doing him a disservice as Founder/Chairman of WWE. He's currently C.E.O., but that's not even the problem; it's him micomanaging things from the Booking side/Character building side. He needs to let someone else do those things, rather than doing it himself. Your job as C.E.O. is to grow your company into a multi-billion dollar company, and make money for investors. Problem is, you can't do that if your program is too PG13, kissing customers asses, and adhering to Advertisers.
The other problem is that WWE currently isn't doing what customers - the fans what they want.
May not be strictly true. Hardcore fans yes but they made more money in 2016 than they did in the AE. Adjusted for inflation etc maybe not but until it hits them in the pocket a'la 1996/7 they won't change anything.
To really get over though they need to relax a bit on the scripted promos and book some stars better. They have the raw material the problem in VInce.
NXT is good, the UK champion thing was really good, AJ is your new Shawn Michaels, Roman needs a heel turn (suck up the merchandising loss or you might even sell more), Charlotte, Alexa, KO, AJ, Roman, Braun, Seth they are your stars IMHO.