The don't follow these false idols who live immorally by drinking, using drugs, and we will save you if you are willing was what RTC was based off of over a decade ago (they extended it to sex because of the raunchy era they were in). They adapted it to fit with Punk's style and personal choices, but the underlying holier than thou message was the same for both them and SES.
I'm not downsizing Punk as much as I am pointing out that he belongs in the same group of guys who aren't more marketable than Miz as the star and WWE champion. He is a bigger and brighter star than Bryan, Kaval, Christian, and those guys will ever be, but he is also built in that Jericho/Foley/Rey mold where he will always be a good stopgap or temporary fix while never being THE GUY like a Cena, Dave, Orton, HBK, or HHH. That just isn't his ceiling because he isn't that level of being over, taken and booked that seriously, nor does he have that look. The guy has a hell of a personality and technical/mic skills but he isn't someone you give the keys too over a long haul.