They just need to freshen up the product. Simple things can help such as turning Triple H/Shawn Michaels/ John Cena heel. Having anyone of those guys go heel would definitly help.
Triple H heel is comig soon enough. And HBK as a heel would be insanely awesome. Only problem with HBK though is that the fans cheer him too much even as a heel. It's awesome that every once in awhile, he can play the heel part, but it's just not believable in the eyes of the fan anymore. As for John Cena, well that won't happen. I can't think of a single established top main eventing face that could be his enemy. Orton maybe, but he seems to go between face and heel. Before a Cena turn comes, WWE needs to build up another solid face, or it wouldnt make sense to have the biggest draw in the bussiness be a heel.
Anyway, as for my message to WWE...well let's see.
1. Get creative. As you worry more and more about the kids watching, you're alienating the biggest percentage of your viewers. Stop with the same friggin storylines you play out over and over again, and go back to edgy, risky story telling.
2. Tag Teams. Established a tag division, or kill it all together. This is just becoming rediculous with what you've let tag wrestling become.
3. Use Punk more. He's gold on the mic, he's gold in the ring, and he sure as hell is alot better then this storyline he's currenty in.
4. Christian/Jericho on the mic. No matter how it's done, either a feud or just a random meeting, I'd kill to see these two play off each other. It'd be comedic gold and would teach a few of the young guys a few things about how to talk.