They just need to freshen up the product. Simple things can help such as turning Triple H/Shawn Michaels/ John Cena heel. Having anyone of those guys go heel would definitly help.
Other things are try to make the brands completly separate. Back in 2002-2004 know one was ever really being on both shows, it was rare to have anyone from Smackdown be on Raw. (Except of coarse the unified champions.)
Going with my last point I would like to see some of the PPVs be different. Now both Raw and Smackdown are having Elimintaion Chambers and Hell in a Cells on the same night. I always kind of liked it when it was a surprise announcement that it was going to be Hell in a Cell or Elimination Chamber.
If WWE wants to keep the PG rating thats fine, but that shouldnt mean in PPV's espicially for ones such as the Elimination Chamber that there should be no blood. If they don't want wrestlers getting cut on Raw/ SD! thats acceptable but for the big PPV's give us a break.
*Major cull in the 'creative' department...
*Get rid of that wrestling hater, Kevin Dunn...
*Actually give the rookies a chance to get themselves over rather than expecting them to instantaneously be over...
*Stop sending 'medics' out to check on guys when they bleed during matches...
...Please Vince.
Rather than just write whats already been written i agree with the above
Espesially The no blood in PPV that really would benifit from a bit of blood.