Endeavor executives Ari Emanuel and Mark Shapiro have given an update on WWE's talks for a new media rights deal.
Five months after originally being announced, Endeavor's acquisition of WWE
became official today. TKO Group Holdings, a merged company with WWE and the UFC, is now trading on the stock market. Endeavor holds a controlling interest of 51 percent in the new company, while WWE shareholders hold a 49 percent interest.
WWE's media rights deals for Raw and SmackDown will be up in October 2024. In an interview with
The Hollywood Reporter, Shapiro said they're having "very encouraging conversations with several players and platforms" regarding new rights deals.
“We’re having very encouraging conversations with several players and platforms at the moment on WWE Raw and SmackDown,” Shapiro said. “We’re cautiously optimistic, we’re, in many ways, being valued as a unicorn because we’re a year-round. WWE is a full calendar, sports and entertainment platform with significant engagement, strong reach and attractive demos. And that bodes well for these conversations and I believe that we’ll have results that are in line with market expectations.”
Emanuel stated on CNBC that they're in discussions with both linear and digital platforms.
During New York Fashion Week recently, Emanuel and Paul "Triple H" Levesque
were spotted sitting next to Amazon's Jeff Bezos. Amazon
has been rumored as a potential landing spot for SmackDown.
SmackDown currently airs on Fox. Raw and NXT both air on USA Network.
Emanuel is the CEO of both Endeavor and TKO Group Holdings. Shapiro is the president and chief operating officer of both companies.
Representatives from Endeavor, WWE, and UFC were at the New York Stock Exchange this morning to ring the opening bell. On social media, Levesque
wrote that this is the most exciting time that he's ever been a part of in the industry.