WWE announce deal with Tapout

[Majour]

NEW YORK AND STAMFORD, CONN., March 25, 2015 –

WWE(NYSE: WWE) and Authentic Brands Group, LLC (ABG) today announced a joint venture for Tapout™, a newly repositioned fitness lifestyle brand. Tapout™ is now the official fitness and training partner of WWE, and will be integrated across WWE’s global platforms including TV programming,WWE Network, pay-per-view broadcasts, live events, digital, and social media.

As part of this strategic partnership,WWEwill create new content featuring its Superstarsand Divas in Tapout™ apparel and market the brand across all platforms. Tapout™ branding will also be featured at the WWE Performance Center in Orlando, Florida, and all performers, trainers, and staff will be outfitted in Tapout™ workout apparel.

Source:

http://www.ewrestlingnews.com/news/press-release-wwe-announces-new-deal-with-tapout



Makes sense from the ABG/Tapout side since UFC will be starting the Reebok uniform policy later on in the year.

 

[Wrestling News]

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[ShaRpY HaRdY]

Not a bad partner to have I suppose, I imagine 'Tapout' hooked them up with a deal since they haven't been doing so hot in the clothing market lately.

 

[Majour]

Not a bad partner to have I suppose, I imagine 'Tapout' hooked them up with a deal since they haven't been doing so hot in the clothing market lately.

It appears that they've now changed the logo, which isn't a bad thing. I never bought any tapout gear because I think it looks tacky and a little out dated.

They already have Reigns as the poster boy on the website.

 

[Farooq]

I believe I have an old Tapout shirt my uncle gave me years ago. Never really wear it though, but interesting to see this new deal between the two.

 

[edge4ever]

Tapout.....