Nice one, Crayo.
I don't even consider him champion anymore. He's booked like a mid-carder, so we should consider him a mid-carder. Cena has the belt, Punk bought a $300 toy on WWE.com.
But apparently his segments have always lost ratings since he won the belt at TLC, unless he was in the ring with another draw (Miz, Jericho) Joe may have a point about how fans may have seen his shoot as a heel promo, and he never had an official face turn. Other than hearing the face pops from the crowd, what would casuals like about the guy?
Having your character be about shouting "BEST IN THE WORLD" instead of doing something interesting isn't helping.
What if they used him like Bobby Roode, where he has an opening segment, may has some kind of involvement in the ME, but is always given something interesting to say and only wrestles on occasion? (And obviously cut down on the "Always getting the upper hand whenever he gets attacked by the heel" crap that we're all sick of seeing from Cena.)