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I actually agree with this. I fucking love Ambrose, but I don't really see him becoming a Cena, Rock, Hulk, etc.
He'll probably be someone like CM Punk (top heel/#2 guy), which is still pretty good.
For me, it also has to do with not imagining him as anything but a heel. I think he could be the equivalent of a Piper as far as being a great foil for various baby faces in the main event and upper-mid card, though. I believe he can be a top heel in that category, which is still essential and very important. Someone like Roman Reigns has a better chance of being a big breakout main event baby face star (probably not the next Hogan/Austin/Rock/Cena though.)