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NextMovie said:Well, it looks like we're going to get that "Veronica Mars" movie.
Warner Bros. stated that it would go forward with a film adaptation of the cult detective television series if the project's Kickstarter campaign reached its goal of $2 million. The campaign commenced this morning with a deadline of April 12.
That 30-day deadline was completely unnecessary, as it reached its goal in a matter of hours.
Yes, thanks to over 31,600 individual backers, the "Veronica Mars" Kickstarter campaign barely even got started before it was a complete success. Series creator Rob Thomas and star Kristen Bell have succeeded in getting a feature film greenlit (and, hey, partially funded) thanks to the power and pocket change of their fans.
The project set a Kickstarter record by reaching its first $1 million in 4 hours, 24 minutes, according to Deadline.
Now, for better and worse, expect a lot more of this kind of thing to come out of Hollywood. But that can wait — for now, you can stop imagining what that "Veronica Mars" movie might be like and start looking forward to actually finding out.
This is going to open the floodgates. Expect a lot of similar Kickstarter projects started in the coming months to see if they can fund other movies that are on the bubble at the moment. Nice deal for Warner Bros since they get most of the budget funded through this, get plenty of publicity and they can gauge the interest in the movie.
Never seen Veronica Mars before so I have no clue what it is about but it is pretty impressive effort from the fanbase to raise $2 million within a day for a show that ended six years ago.