I've never questioned the hard work, I've just always wondered why he took the most, as CM Punk said, asskissing route to being the main guy. Cena's an undeniable figure... he's the man whether we like it or not, but he could do so much more to get over more than he already is. The kids are going to buy his merchandise no matter what he does... he could be a little more loose on the mic and not be the corny bastard he has been, and be one of those figures who stands out vocally instead of seeming like he's mocking the PG rating.
That's always been my problem with Cena, I suppose. He's capable of so much more, but he lets himself get by doing the bare minimum in the ring and on the mic. Sure it works, but if he maximized his talents, he could skyrocket the product to heights it hasn't seen since 2002/3. I'm hoping that is where this current storyline leads, and it's why I'm hoping the Mr. McMahon character returns, even just a week or two out of every month and a half. IDK, I suppose the WWE dumps all over this angle when it's finished, but I enjoy the Cena who takes this company more seriously than the fucks who run it...