Because NXT is never about the actual wrestlers, or at least it hasn't been since Season 1. It is about Michael Cole putting himself over. Mason Ryan might not get buried, I'll give you that, altough with Michael Cole on NXT and him just ranting on and on and on about how bad the show is, it would hamper a little Ryan on itself.
But Seth Rollins is vowed to get ripped apart by Cole if placed on NXT. First off, he's indy, so WWE for him to get over will have Rollins bash him week in and week out, if yeah, that thing worked for Danielson...not so much for Kaval, so the third time around the effect will be even less imo. Besides, Rollins's promos, while good, are not something to be amazed with, and his voice is something Cole might pick apart
Yeah, I am grasping at straws, but it's NXT.
...Nah, you make a sound point.
The commentary during certain matches, and in turn the matches themselves (in terms of the TV audience), at the last couple of PPVs have suffered from a lack of focus on the action and that has been down to Cole. There really isn't sufficient depth to what he's saying to justify his derailing and dominating the commentary the way he does.
* Dick-ride Miz
* Bash the indies
* "I am the voice of the WWE" (which is clearly to gain heat from the JR marks)
...That's pretty much his three point plan
Don't get me wrong, he's been really funny at times and on NXT he is a complete hoot, but his new character isn't 'all roses' and certainly isn't as god-like as some peeps are making out.