Anytime someone says they hate to be "that guy", they actually in fact love being that guy. Admit it, I am the same way. :4/10:
I thought JBL was an awesome heel, too. People used to shit all over his title reign in 2004/2005 but I was one of the few people who loved it. We all knew Batista was being drafted to Smackdown after seeing Cena drafted to Raw, but the moment where JBL thinks he's won the vacant championship only for Teddy Long to announce not-so-fast because the WHC Batista is the last SD draft pick was awesome. Good times.
I should sig that first sentence.
I admit, JBL was of poor taste to me from 2004-2005.
Coming off of Guerrero and the awesome clashes over the title from the 2002-2004 time period, JBL disgusted me.
However, being dense as I was, I could not appreciate it. Stick that JBL in any time period and he's effective (to varying degrees of course)
I've yet to find a pure heel on that level in many years. Chris Jericho (circa 2008-2010) deserves a mention, though)