I think that this hardcore argument would be better put in these terms opposed to having cancer or being paralyzed:
I am a huge Pittsburgh Steelers fan. Now typically the Steelers are very good and make the playoffs, for the sake of this argument we'll consider them to be the WWE of football. They make good money, they win, they have a lot of fans, always sell out games, etc.
Now this year the Cleveland Browns had a great season and went 10-6, so one could say that they're up and coming. They're starting to draw more fans, win games, people are starting to pay attention, etc. So we could call them the TNA of this discussion. I live in Ohio so all of my friends root for the Browns and think I'm a freak for rooting for the Steelers.
So let's say next year the Steelers go 6-10, 5-11 which would be a down year, which is what some have called the past year for the WWE w/ the Cena reign. Well let's say that the Browns go 9-7 win the wild card, kind of like TNA having a solid year some say poised to completely take over the WWE.
Well since I'm a hard core Steelers fan do I start rooting for the Browns because the Steelers sucked for a little while and the Browns look good. NO!! I think it's the same thing with the WWE and TNA. If you're truly a hardcore WWE fan then you won't switch over to TNA. I may be wrong, but that's the way that I look at this argument.