Count the "f"s in this passage;
http://bfc.positscience.com/images/brain_cool2.gif
FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
How many did you count?
There are actually 6 “f”s, but most people only count 3. Why? It seems that the brain has trouble correctly processing the word of. The letter “f” usually makes the /f/ sound, like in fox. In the word of, though, it makes the /v/ sound. As a result, the brain overlooks the word of as it scans for the sound of /f/.
And another one,
I'M GOING CRAZY!
Sit so your eyes are about 8 inches from the screen. Look at the center of the animation and pay careful attention to the direction the red dots appear to moving.
http://www.npr.org/programs/atc/features/2004/may/illusion/illusion.html
Step 2: Still sitting with your eyes about 8 inches from the animation, now look at a point about 1 inch from the left hand edge of the screen and note which direction the red dots are now moving.
What You Should See: In step 1, all the red dots in the entire animation appear to be moving down, and the green dots appear to be moving up. In reality, the screen is broken into three columns. In the center column, the red dots are indeed moving down, and the green dots up. But in the other two columns, to the left and right of center, the direction of the dots is reversed.
The Illusion Explained: What's happening is an example of a "binding problem" in the brain. Typically, color and movement are thought to be processed by different parts of the brain. But a red ball rolling across a table looks like a red ball rolling across a table because the brain puts the movement and color information together to form a coherent perception.
The brain is trying to do that in this illusion; it's incorrectly binding color and motion so it can tell us that all the red dots are moving in the same direction throughout our "world," in this case the animation display. The illusion breaks down if you stand several feet away from the monitor, and watch the illusion (a long mouse cable or a friend is necessary to do this.)