New World Pro-Wrestling - The New Alternative

[PWC2017]

Diary - August 29th 2025

Meeting - New World Pro-Wrestling HQ- Las Vegas, NV, USA

Attendees: Executive Team, Finance Team, Talent Relations, Warrior & BAPE Representatives

Subject: Strategic Review - Apparel Partnerships

Meeting Notes – Apparel Partnerships (Warrior x BAPE x NWPW)

1. Strategic Pros of Collaboration

With Warrior (Performance / Training Wear)

(unchanged from early discussions — practical, performance-first, athlete-focused)

• Athlete-focused training wear (compression, hoodies, shorts, warm-up jackets).
• Creates consistent, professional image for wrestlers at events + walkouts.
• Fan-accessible versions drive steady sales (Amazon + arena stores).

With BAPE (Streetwear / Lifestyle)

• Global Prestige: BAPE is world-renowned for limited streetwear, with huge demand in Japan, Asia, the US, and Europe. Aligns NWPW with luxury street culture.
• Japanese Heritage: Ties directly into Tokyo (WrestleKingdom’s home) → authentic connection between wrestling and Japanese culture.
• Celebrity Crossover: BAPE is worn by athletes, rappers, and global icons → NWPW gains crossover visibility in music, fashion, and entertainment.
• Exclusive Capsule Drops: WrestleKingdom x BAPE collab has instant hype & resale value, creating a cultural moment around the PPV.
• Distribution Power: Flagship stores in Tokyo, LA, NYC + Amazon storefront → ensures both exclusivity and reach.

2. Revenue Potential

Initial Forecast (2026 Launch Year)

Warrior Training Line:

• Global sales of performance/training apparel.
• Projected Sales: $4M–$6M.

BAPE Lifestyle Line:

• Capsule drops per PPV (hoodies, tees, camo jackets, accessories).
• Streetwear/luxury price points ($80–$250).
• Projected Sales: $15M–$25M globally in 2026 (huge demand in Japan, China, US).

Combined Projection (Year 1): $19M–$31M gross revenue
Licensing / profit share: NWPW cut likely 20–25%.
Net to NWPW: ~$4.5M–$7.5M.

3. Long-Term Value

• Prestige Factor: Being aligned with BAPE elevates NWPW beyond wrestling → positions it as a cultural brand.
• International Marketing: BAPE × NWPW can headline billboards in Tokyo, NYC, LA → boosts visibility far outside arenas.
• Scalability: Opens door to limited sneaker collaborations (e.g., BAPE STA wrestling-themed drops).
• Athlete Integration: Wrestlers can headline campaigns like athletes do for Nike/Adidas.
• PrimeAccess Tie-In: BAPE pop-up shops at PrimeAccess Events before PPVs (Tokyo, Vegas, etc.).

4. Risks & Considerations

• Pricing Barrier: BAPE is expensive → must ensure fans at all levels can still access NWPW merch (perhaps Warrior covers the affordable side, BAPE = luxury).
• Exclusivity: BAPE may want limited runs only; need balance between hype and availability.
• Logistics: High demand/resale market means risk of bots/resellers → must manage fair drops.

✅ Action Items:

• Begin negotiations with BAPE on WrestleKingdom / IWGP line 2026 capsule collab (Tokyo release + Amazon limited).
• Position Warrior as the everyday training line and BAPE as the luxury streetwear line.
• Create a dual-merchandising strategy:
• Arena shops: Warrior + select BAPE drops.
• Amazon: Warrior staples, BAPE limited capsules.
• Announce first BAPE x NWPW capsule as part of PrimeAccess Tokyo (Dec 2025).

The upside with BAPE is way bigger than Undefeated because of global brand prestige + Japanese authenticity. It makes WrestleKingdom feel even more like a cultural event. Both Warrior and BAPE Representatives are happy to proceed with deal.

 

[PWC2017]

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