From pwmania.com
According to at least one key WWE insider, there will be many more major shakeups as WWE Chairman Vince McMahon is “hell bent†on his re-branding initiative, and is “determined to completely re-invent the public image of WWE.â€
While one source within the company points to the exit of COO Donna Goldsmith as “Vince deciding just to let everyone know his vision for WWE’s image moving into the next generation,†another source said “this has been something Vince has been discussing on-and-off for almost a year, and now he’s decided to pull the trigger on it…so he’s gung-ho to get everyone into the new mentality.â€
Interesting to read. Vince really does seem determined to step away from the company being mainly based around wrestling, and making it Entertainment based instead. Though I prefer solid wrestling based shows I am welcome to more entertainment being added to the WWE, for one reason. I see this being done so WWE can finally land there own tv network (channel w/e), instead of being shown on various networks. I know Vince is high on this, and I am guessing if it does happen it will be better in the long run with the company creating more shows for talent to be showcased.