I think Matt is more skilled in-ring, but that's about where it stops with Matt. It's sad that Jeff has passed him on the mic, and that he has almost zero connection with the fans, face or heel. He's attacking the most over face in the company (he NEVER gets the Cena boos) who happens to be his brother and he is still only gettin mild heat at best. I feel sorry for the guy since he has given so much to the company, had real life dirty laundry aired and used as a slap to the face, never tested positive for anything or suspended and seldom rewarded for all his hard work and usual consistency in the ring. But when you look at the reason for having a job in the E, which is having a connection with the fans and moving merchandise, the name Hardy is what keeps Matt employed.
But to answer the question, I don't really think there is anything you can do to get Matt more over in any direction. He's kind of in the same boat as Shelton in the respect that he is highly talented but no one cares and he is similar to Christian as the WWE seems to think there is no money to really be made off of either and their tag partners are very bankable. After he's done with this angle, he'll re-assume his position in the mid-card wherever he lands and that will be it. He'll NEVER sniff the main event outside matches with Jeff. Welcome to Peeptown, Matt. Population: You and Christian.