I just wanted to comment on the whole PG thing.
I think one of the biggest points is that the Attitude Era was done out of necessity and quite a bit of desperation. WWF was getting completely annihilated, it was losing money and everything it was doing to combat WCW was failing miserably. And yes, I know I am not telling anyone anything that they already didn't know.
What I will say, though, is despite naming his yacht Sexy Bitch, despite doing the kiss my ass club or anything else Vince has done, Vince McMahon would not have considered the edgier content if he didn't absolutely have to. He has always had this bizarre cartoonish outlook on pro wrestling. If WCW never put up the challenge, it would have remained PG the entire time because that's what Vince likes.
I won't say that the PG thing is permanent. McMahon won't be running the show forever. Triple H has demonstrated time and again he has absolutely no issue with edgier content... but he's also not the majority shareholder and who knows how all of that will play out. But one thing is for certain, it will be a LONG time, if ever, that WWE is threatened by a company to the point where they'll have to do something they really don't want to do. Even with their ratings downs, they still are monumentally bigger than any other game out there. But that doesn't mean the product will always be bad. I personally thought Wrestlemania 31 was one of the best Wrestlemanias ever, and it didn't have to get all "Attitude Era" Like to be good.
I don't think I really made any point in this sloppy post. I'd just not post it if it hadn't taken me ten minutes to write.
On an amusing note, I'll never forget when Eric Bischoff was working for TNA and Vince criticized the "Attitude Era" approach Biscoff was trying to bring to the table by calling it "tawdry" and "blood soaked" and saying fans were not interested in that sort of thing (
http://www.pwpix.net/pwpixnews/headlines/271553250.php). Eric Bischoff called Vince a hypocrite, but this ultimately had no effect because McMahon knows better than anyone the revolving door that is the pro wrestling fanbase.